Aggregators: Friend or Foe?

Brokers have long competed against aggregators for insurance consumers’ attention, and aggregators have made some inroads into broker market share. But the relationship between brokers and aggregators may not need to be as adversarial as brokers think. Justin Thouin, co-Founder and CEO of LowestRates.ca, offers his thoughts on why aggregators could actually be a broker’s best friend.