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Top Broker Summit

Monday November 23, 2020

CANCELLED. CHECK BACK FOR NEW DATES.

The Ritz-Carlton, Toronto

Top Broker Summit 2019
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Opening Keynote: Optimism Bias

Monday, November 25, 2019 · 9:00 am - 10:00 am

How often do you hear from your clients that nothing bad could ever happen to them?

• “Earthquake insurance? What for? That’ll never happen.”
• “Liability insurance? Nah, no one will ever sue me.”
• “Cyber Insurance? I’m just a small company, no one would ever want to hack me.”

When selling insurance to your clients, you have no doubt encountered what renowned cognitive neuroscientist Tali Sharot describes as “the optimism bias.” Keynote speaker, Tali Sharot, will discuss where this bias comes from, and how to compensate for it. How do you convince optimists to protect themselves against the worst things that could happen in their lives?

Speakers

Tali Sharot

Professor of Cognitive Neuroscience, University College London

Canadian Underwriter

About Canadian Underwriter

Since 1934, Canadian Underwriter has been the voice of Canada’s insurance industry – a monthly magazine providing the highest quality and most relevant news and insight to insurance professionals from all segments of Canada’s property and casualty insurance market.

CONTACT US

Sim Frayne

416-510-6867

sim@newcom.ca

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