How often do you hear from your clients that nothing bad could ever happen to them?
• “Earthquake insurance? What for? That’ll never happen.”
• “Liability insurance? Nah, no one will ever sue me.”
• “Cyber Insurance? I’m just a small company, no one would ever want to hack me.”
When selling insurance to your clients, you have no doubt encountered what renowned cognitive neuroscientist Tali Sharot describes as “the optimism bias.” Keynote speaker, Tali Sharot, will discuss where this bias comes from, and how to compensate for it. How do you convince optimists to protect themselves against the worst things that could happen in their lives?